Page 1041 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

1/18/24, 11:40 AM Innovations Soar Samana Developers to Top 10 Highest Off-plan Sellers in 2023 | MENAFN.COM
unwavering commitment to providing affordable luxury, competitive return on investment
(ROI), and convenient payment plans.

12 Project Launches in 2023
Compared to formidable competitors, Samana Developers not only held its ground but

surpassed expectations, capitalising on changing market dynamics to secure unprecedented
growth and launching 12 new projects in 2023. The company's adaptability to changing trends
and alignment of offerings with customer preferences played a pivotal role in the outshining of

competitors.

Samana Developers' noteworthy achievement in 2023 is marked by a substantial Dh3.3 billion
sales volume in the Dubai real estate market. The company's commitment to outstanding
service and its "on time, every time" philosophy have been instrumental in achieving this

milestone. As showcased in its track record, Samana Developers delivered three projects on
time, solidifying its reputation for reliability and excellence.

Resort-style Living and Private Pools Remained Investor Magnets
Samana Developers' success is intricately tied to competitive offerings that set it apart from

the competition. The introduction of resort-style living with private pools in residential buildings
has been a pivotal innovation, resonating with the market and contributing to the company's

swift ascent in the real estate ranks. This innovative concept showcased the company's
dedication to outside-the-box design concepts and luxurious living experiences, making it the
"most trending developer" in terms of innovation and delivery.

Imran Farooq, CEO of Samana Developers, highlights the key factors behind the
achievement, stating, “Securing a position among the top 10 developers in the UAE is a

testament to team's dedication and commitment to providing tailor-made investment advice
and exceptional service. Our ‘on time, every time’ philosophy, along with our unique offerings,

has propelled us to the forefront of the real estate market, and we are excited to build on this
success in the coming months.”

Looking ahead, Samana Developers is poised to capitalize on the momentum gained in 2023.
Projections indicate a substantial 40%-50% growth in the overall market size in 2024, with the

off-plan sector maintaining dominance.
Dh8.8 Billion Target for 2024

Buoyed by the success of 2023, the company has set an ambitious sales target of Dh8.8
billion for 2024, a testament to its credentials and confidence in continued growth and market
leadership.

Samana Developers' success is not merely a result of market trends; it is a reflection of the
company's practical approach to compete. The commitment to timely project delivery,

epitomized by the “on time, every time” philosophy, has positioned Samana Developers as a
reliable and trustworthy player in the real estate sector.

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