Page 187 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
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3/4/24, 1:15 PM            Sobha Realty achieves all-time high sales in 2023 with record bookings of AED 15.5 Billion | MENAFN.COM
        through its marketing efforts and set out the aspiration to expand its footprint in some key
        global markets. Sobha Realty’s consistency in setting new industry standards with each of its

        projects, including the newly launched Sobha Hartland-2 and Sobha Seahaven Sky Edition,
        has resulted in a strong demand from the consumers.

        Last year the company took a strategic initiative to introduce their first corporate brand
        campaign ‘The Art Of The Detail’ which showcases the DNA of the organization. As a result,
        Sobha realty rose up to become the 2nd most recalled brand in Dubai Real Estate in the year,

        reported in a brand heath research conducted amongst real estate intenders.

        Ravi Menon, Co-Chairman of Sobha Realty, said: “We are delighted to conclude 2023 on a
        high note, attaining record-breaking sales and establishing strategic partnerships that will
        shape the future of Sobha Realty. The exceptional growth reflects our steadfast commitment

        to delivering high-quality properties. As we step into 2024, our focus remains on adapting to
        evolving market trends and elevating the quality of our services, further ensuring a

        continuation of our upward trajectory in the dynamic real estate landscape and realising our
        vision to be a global real estate brand.”

        Throughout 2023, Sobha Realty strategically elevated its market position and ensured
        continued success by creating worthwhile partnerships. In line with its endeavour to explore

        new opportunities beyond the regional real estate landscape, Sobha Realty entered into a
        significant venture with IIFA 2023 to cater to the global Indian audiences, as well as marked a
        multi-year principal partnership with Arsenal Football Club for a truly global outreach.

        Furthermore, PNC Investments, the group’s holding company, garnered credit ratings of
        ‘BB-‘from S&P Global Ratings and ‘Ba3’ from Moody’s in 2023, underscoring its substantial

        financial strength. The developer’s historic USD 300 million Sukuk issuance last year also
        demonstrated its capability to attract a wide range of investors from across the globe. Another

        notable achievement was the Guiness World Record for creating the ‘largest helmet mosaic
        formed by people’ depicting the UAE flag.

        During 2023, Sobha Realty witnessed a remarkable journey marked by surging customer
        demand, fruitful collaborations, and substantial sales, all of which helped the company attain

        significant end-of-year milestones. The success not only reflects the unwavering commitment
        of the developer towards excellence, but also sets the stage for a promising future in the

        burgeoning realm of luxury real estate in Dubai.
















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