Page 36 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

Sobha Realty acquires first-ever naming rights, renames Arsenal
FC training ground to ‘Sobha Realty Training Centre’

Dubai, 2 Feb 2024,
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Arsenal and Sobha Realty have today announced a new long-term vision for their partnership
which will see the Dubai-based luxury real estate developer becoming the club’s first ever
training ground naming rights partner, and the training ground being renamed as Sobha Realty
Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the
official training kit sleeve partner for the club’s men’s and women’s teams.

The partnership will see Arsenal benefit from Sobha Realty’s unrivalled expertise in property
and real estate to explore the development opportunities at the club’s training ground. This
supports the ambition to engineer excellence and to create the best possible environment for
the men’s and women’s players, coaches, and staff.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly global
real estate player to life, with expansion plans in the UK and US in addition to helping the
brand Sobha become more recognisable amongst its target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said:

“Sobha Realty is a dynamic business with big ambitions. We’re excited to build on our
partnership and tap into their extensive knowledge in property development. Their unrivalled
experience will help us understand and explore the opportunities available to us, ensuring we’re
always moving forward with world-class facilities for the future.

“Our exciting new deal is a strong sign of our commitment to building mutually beneficial
partnerships which support the objectives of both Arsenal and our partner. This is a
groundbreaking agreement for both of us, with Sobha becoming our first ever training ground
naming rights partner, supporting their global growth ambitions as they seek to establish a
stronger presence worldwide.

“Our new partnership shows the strength of our commercial proposition and our ability to grow
sustainably by developing commercial opportunities that can be invested back into our club.
There has never been a better time to join us on our journey.”

Arsenal Sporting Director, Eduardo César Daud Gaspar said:

“This is a very exciting agreement that will help us develop the best possible environment for
our men’s and women’s players, coaches and support staff for years to come. Our training
centre is a big part of our people’s lives. It’s not just about working hard on the pitches, but