Page 36 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
P. 36

Sobha Realty acquires first-ever naming rights, renames Arsenal
                       FC training ground to ‘Sobha Realty Training Centre’




               Dubai, 2  Feb 2024,
                        nd
               Arsenal and Sobha Realty have today announced a new long-term vision for their partnership
               which will see the Dubai-based luxury real estate developer becoming the club’s first ever
               training ground naming rights partner, and the training ground being renamed as Sobha Realty
               Training Centre.

               As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the
               official training kit sleeve partner for the club’s men’s and women’s teams.

               The partnership will see Arsenal benefit from Sobha Realty’s unrivalled expertise in property
               and real estate to explore the development opportunities at the club’s training ground. This
               supports the ambition to engineer excellence and to create the best possible environment for
               the men’s and women’s players, coaches, and staff.

               The partnership will also help Sobha Realty bring its vision to fruition of being a truly global
               real estate player to life, with expansion plans in the UK and US in addition to helping the
               brand Sobha become more recognisable amongst its target audiences around the world.

               Arsenal Chief Commercial Officer, Juliet Slot said:

               “Sobha  Realty  is  a  dynamic  business  with  big  ambitions.  We’re  excited  to  build  on  our
               partnership and tap into their extensive knowledge in property development. Their unrivalled
               experience will help us understand and explore the opportunities available to us, ensuring we’re
               always moving forward with world-class facilities for the future.

               “Our exciting new deal is a strong sign of our commitment to building mutually beneficial
               partnerships  which  support  the  objectives  of  both  Arsenal  and  our  partner.  This  is  a
               groundbreaking agreement for both of us, with Sobha becoming our first ever training ground
               naming rights partner, supporting their global growth ambitions as they seek to establish a
               stronger presence worldwide.

               “Our new partnership shows the strength of our commercial proposition and our ability to grow
               sustainably by developing commercial opportunities that can be invested back into our club.
               There has never been a better time to join us on our journey.”


               Arsenal Sporting Director, Eduardo César Daud Gaspar said:

               “This is a very exciting agreement that will help us develop the best possible environment for
               our men’s and women’s players, coaches and support staff for years to come. Our training
               centre is a big part of our people’s lives. It’s not just about working hard on the pitches, but
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