Page 37 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

also working in our office spaces, learning, relaxing and spending time with teammates,
colleagues and their families. We are building a winning team and a winning culture; attention
to detail is very important and it’s crucial that our people have the right conditions to prepare
well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha Realty, we aim to establish
robust partnerships that transcend boundaries, and our journey with Arsenal exemplifies this
ethos. From securing the naming rights at The WM club to becoming a Principal Partner and
renaming the club’s training ground as “Sobha Realty Training Centre”, highlights the
evolution of our collaborations and our commitment to fostering excellence.
“Together, we seek to leave a lasting legacy and make a significant impact that goes beyond
sponsorship. This collaboration represents our commitment to quality, expansion and
innovation, not just in the US and the UK, but on an international scale. Our global targets
complement Arsenal’s remarkable legacy and together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We are delighted to extend our
partnership with Arsenal to new heights by securing this landmark naming rights under which
the club’s training ground will be renamed Sobha Realty Training Centre.
“The agreement highlights our steadfast commitment towards promoting excellence in both
real estate and sports, as it paves new paths of development for both Sobha Realty and Arsenal.
As the first-ever naming rights partner of Arsenal’s training ground, we seek to leverage our
extensive experience in the field of real estate development to create an ideal environment for
players and staff. The partnership exemplifies our robust commercial strategy and efforts to
establish a stronger presence in international markets.”

Arsenal and Sobha Realty first came together in September 2023 with the luxury developer
securing naming rights to The WM Club – a premium match day hospitality suite at Emirates
Stadium – which has since been redesigned and is now known as ‘The WM Club, Presented by
Sobha.’

Sobha Realty branding has also featured at men’s and women’s home fixtures at Emirates
Stadium and Meadow Park since the launch of the partnership, supporting the property
developer’s ambitions to grow their brand in the UK, United States and around the world.
-ENDS-

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