Page 559 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/6/24, 9:27 AM Riyadh Daily

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Sobha Realty acquires first-ever naming rights, renames Arsenal FC training
ground to ‘Sobha Realty Training Centre’

Arsenal and Sobha Realty have today announced a new long-term vision for their partnership which will see the
Dubai-based luxury real estate developer becoming the club’s first ever training ground naming rights partner, and
the training ground being renamed as Sobha Realty Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the official training kit
sleeve partner for the club’s men’s and women’s teams.

The partnership will see Arsenal benefit from Sobha Realty’s unrivalled expertise in property and real estate to
explore the development opportunities at the club’s training ground. This supports the ambition to engineer
excellence and to create the best possible environment for the men’s and women’s players, coaches, and staff.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly global real estate player to life,
with expansion plans in the UK and US in addition to helping the brand Sobha become more recognisable amongst
its target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: “Sobha Realty is a dynamic business with big ambitions. We’re
excited to build on our partnership and tap into their extensive knowledge in property development. Their unrivalled
experience will help us understand and explore the opportunities available to us, ensuring we’re always moving
forward with world-class facilities for the future.

“Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships which support
the objectives of both Arsenal and our partner. This is a groundbreaking agreement for both of us, with Sobha
becoming our first ever training ground naming rights partner, supporting their global growth ambitions as they seek
to establish a stronger presence worldwide.

“Our new partnership shows the strength of our commercial proposition and our ability to grow sustainably by
developing commercial opportunities that can be invested back into our club. There has never been a better time to

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