Page 560 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

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join us on our journey.”

Arsenal Sporting Director, Eduardo César Daud Gaspar said: “This is a very exciting agreement that will help us
develop the best possible environment for our men’s and women’s players, coaches and support staff for years to
come. Our training centre is a big part of our people’s lives. It’s not just about working hard on the pitches, but also
working in our office spaces, learning, relaxing and spending time with teammates, colleagues and their families. We
are building a winning team and a winning culture; attention to detail is very important and it’s crucial that our people
have the right conditions to prepare well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha Realty, we aim to establish robust partnerships that
transcend boundaries, and our journey with Arsenal exemplifies this ethos. From securing the naming rights at The
WM club to becoming a Principal Partner and renaming the club’s training ground as “Sobha Realty Training Centre”,
highlights the evolution of our collaborations and our commitment to fostering excellence.

“Together, we seek to leave a lasting legacy and make a significant impact that goes beyond sponsorship. This
collaboration represents our commitment to quality, expansion and innovation, not just in the US and the UK, but on
an international scale. Our global targets complement Arsenal’s remarkable legacy and together we aim to explore
new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We are delighted to extend our partnership with Arsenal
to new heights by securing this landmark naming rights under which the club’s training ground will be renamed Sobha
Realty Training Centre.

“The agreement highlights our steadfast commitment towards promoting excellence in both real estate and sports, as
it paves new paths of development for both Sobha Realty and Arsenal. As the first-ever naming rights partner of
Arsenal’s training ground, we seek to leverage our extensive experience in the field of real estate development to
create an ideal environment for players and staff. The partnership exemplifies our robust commercial strategy and
efforts to establish a stronger presence in international markets.”

Arsenal and Sobha Realty first came together in September 2023 with the luxury developer securing naming rights to
The WM Club – a premium match day hospitality suite at Emirates Stadium – which has since been redesigned and
is now known as ‘The WM Club, Presented by Sobha.’

Sobha Realty branding has also featured at men’s and women’s home fixtures at Emirates Stadium and Meadow
Park since the launch of the partnership, supporting the property developer’s ambitions to grow their brand in the UK,
United States and around the world.

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