Page 598 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:29 AM PRESSR: Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’ — …
supports the ambition to engineer excellence and to create the best

possible environment for the men’s and women’s players, coaches,

and staff.

The partnership will also help Sobha Realty bring its vision to fruition

of being a truly global real estate player to life, with expansion

plans in the UK and US in addition to helping the brand Sobha

become more recognisable amongst its target audiences around the

world.

Arsenal Chief Commercial Officer, Juliet Slot said:

“Sobha Realty is a dynamic business with big ambitions. We’re

excited to build on our partnership and tap into their extensive

knowledge in property development. Their unrivalled experience

will help us understand and explore the opportunities available to

us, ensuring we’re always moving forward with world-class facilities

for the future.

“Our exciting new deal is a strong sign of our commitment to

building mutually beneficial partnerships which support the

objectives of both Arsenal and our partner. This is a groundbreaking

agreement for both of us, with Sobha becoming our first ever

training ground naming rights partner, supporting their global growth

ambitions as they seek to establish a stronger presence worldwide.

“Our new partnership shows the strength of our commercial

proposition and our ability to grow sustainably by developing

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