Page 603 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:29 AM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground - Middle East News 247
The partnership will also help Sobha Realty bring its vision to fruition of being a truly global

real estate player to life, with expansion plans in the UK and US in addition to helping the
brand Sobha become more recognisable amongst its target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said:

“Sobha Realty is a dynamic business with big ambitions. We’re excited to build on our

partnership and tap into their extensive knowledge in property development. Their unrivalled

experience will help us understand and explore the opportunities available to us, ensuring
we’re always moving forward with world-class facilities for the future.

“Our exciting new deal is a strong sign of our commitment to building mutually beneficial
partnerships which support the objectives of both Arsenal and our partner. This is a

groundbreaking agreement for both of us, with Sobha becoming our first ever training ground

naming rights partner, supporting their global growth ambitions as they seek to establish a

stronger presence worldwide.

“Our new partnership shows the strength of our commercial proposition and our ability to grow
sustainably by developing commercial opportunities that can be invested back into our club.

There has never been a better time to join us on our journey.”

Arsenal Sporting Director, Eduardo César Daud Gaspar said:

“This is a very exciting agreement that will help us develop the best possible environment for

our men’s and women’s players, coaches and support staff for years to come. Our training
centre is a big part of our people’s lives. It’s not just about working hard on the pitches, but

also working in our office spaces, learning, relaxing and spending time with teammates,

colleagues and their families. We are building a winning team and a winning culture; attention

to detail is very important and it’s crucial that our people have the right conditions to prepare
well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha Realty, we aim to establish
robust partnerships that transcend boundaries, and our journey with Arsenal exemplifies this

ethos. From securing the naming rights at The WM club to becoming a Principal Partner and

renaming the club’s training ground as “Sobha Realty Training Centre”, highlights the

evolution of our collaborations and our commitment to fostering excellence.

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