Page 608 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

Sobha Realty acquires first-ever naming rights,

renames Arsenal FC training ground to ‘Sobha

Realty Training Centre’

February 2, 2024

Dubai, 2 Feb 2024,
nd

Arsenal and Sobha Realty have today announced a new long-term vision for their partnership which will
see the Dubai-based luxury real estate developer becoming the club’s first ever training ground naming
rights partner, and the training ground being renamed as Sobha Realty Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the official
training kit sleeve partner for the club’s men’s and women’s teams.

The partnership will see Arsenal benefit from Sobha Realty’s unrivalled expertise in property and real
estate to explore the development opportunities at the club’s training ground. This supports the
ambition to engineer excellence and to create the best possible environment for the men’s and women’s
players, coaches, and staff.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly global real estate
player to life, with expansion plans in the UK and US in addition to helping the brand Sobha become
more recognisable amongst its target audiences around the world.

https://propertytime.ae/sobha-realty-acquires-first-ever-naming-rights-renames-arsenal-fc-training-
ground-to-sobha-realty-training-centre/