Page 639 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/8/24, 4:43 PM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’ | All India Bul…

SOBHA REALTY ACQUIRES FIRST-EVER NAMING RIGHTS,
RENAMES ARSENAL FC TRAINING GROUND TO ‘SOBHA REALTY

TRAINING CENTRE’

Feb 4, 2024 | Business

DUBAI, UAE, February 04, 2024 /24-7PressRelease/ — Arsenal and Sobha Realty have today announced a new long-term vision for
their partnership which will see the Dubai-based luxury real estate developer becoming the club’s first ever training ground naming
rights partner, and the training ground being renamed as Sobha Realty Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the official training kit sleeve partner for the
club’s men’s and women’s teams.

The partnership will see Arsenal benefit from Sobha Realty’s unrivalled expertise in property and real estate to explore the
development opportunities at the club’s training ground.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly global real estate player to life, with expansion
plans in the UK and US in addition to helping the brand Sobha become more recognisable amongst its target audiences around the
world.

Arsenal Chief Commercial Officer, Juliet Slot said: “Sobha Realty is a dynamic business with big ambitions. We’re excited to build on
our partnership and tap into their extensive knowledge in property development. Their unrivalled experience will help us understand
and explore the opportunities available to us, ensuring we’re always moving forward with world-class facilities for the future.

“Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships which support the objectives of
both Arsenal and our partner. This is a groundbreaking agreement for both of us, with Sobha becoming our first ever training ground

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