Page 652 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
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2/8/24, 4:44 PM                              Small Business - Austin Daily Herald | Austin Daily Herald
            Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic business with
            big ambitions. We're excited to build on our partnership and tap into their extensive knowledge

            in property development. Their unrivalled experience will help us understand and explore the
            opportunities available to us, ensuring we're always moving forward with world-class facilities

            for the future.


            "Our exciting new deal is a strong sign of our commitment to building mutually beneficial

            partnerships which support the objectives of both Arsenal and our partner. This is a
            groundbreaking agreement for both of us, with Sobha becoming our first ever training ground

            naming rights partner, supporting their global growth ambitions as they seek to establish a
            stronger presence worldwide.



            Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help us

            develop the best possible environment for our men's and women's players, coaches and support
            staff for years to come. Our training centre is a big part of our people's lives. It's not just about
            working hard on the pitches, but also working in our office spaces, learning, relaxing and

            spending time with teammates, colleagues and their families. We are building a winning team
            and a winning culture; attention to detail is very important and it's crucial that our people have

            the right conditions to prepare well and perform at their best."



            Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to establish robust
            partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos.

            From securing the naming rights at The WM club to becoming a Principal Partner and
            renaming the club's training ground as "Sobha Realty Training Centre", highlights the evolution
            of our collaborations and our commitment to fostering excellence.



            "Together, we seek to leave a lasting legacy and make a significant impact that goes beyond

            sponsorship. This collaboration represents our commitment to quality, expansion and
            innovation, not just in the US and the UK, but on an international scale. Our global targets

            complement Arsenal's remarkable legacy and together we aim to explore new horizons."



            Francis Alfred, Managing Director of Sobha Realty, said: "We are delighted to extend our
            partnership with Arsenal to new heights by securing this landmark naming rights under which
            the club's training ground will be renamed Sobha Realty Training Centre.




            "The agreement highlights our steadfast commitment towards promoting excellence in both
            real estate and sports, as it paves new paths of development for both Sobha Realty and Arsenal.


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