Page 656 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
P. 656

2/8/24, 4:44 PM                              Beauregard News | Beauregard News | Press Releases





                                                      Sobha Realty acquires

                                                      first-ever naming rights,

                                                      renames Arsenal FC


                                                      training ground to 'Sobha

                                                      Realty Training Centre'



                                                      24-7 Press Release Newswire  Sunday, February 4, 2024 at 12:00pm GMT+4







           DUBAI, UAE, February 04, 2024 /24-7PressRelease/ -- Arsenal and Sobha Realty have today announced a new
           long-term vision for their partnership which will see the Dubai-based luxury real estate developer becoming the
           club's first ever training ground naming rights partner, and the training ground being renamed as Sobha Realty
           Training Centre.


           As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the official training kit
           sleeve partner for the club's men's and women's teams.


           The partnership will see Arsenal benefit from Sobha Realty's unrivalled expertise in property and real estate to
           explore the development opportunities at the club's training ground.


           The partnership will also help Sobha Realty bring its vision to fruition of being a truly global real estate player to
           life, with expansion plans in the UK and US in addition to helping the brand Sobha become more recognisable
           amongst its target audiences around the world.


           Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic business with big ambitions.
           We're excited to build on our partnership and tap into their extensive knowledge in property development. Their
           unrivalled experience will help us understand and explore the opportunities available to us, ensuring we're
           always moving forward with world-class facilities for the future.


           "Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships which
           support the objectives of both Arsenal and our partner. This is a groundbreaking agreement for both of us, with
           Sobha becoming our first ever training ground naming rights partner, supporting their global growth ambitions as
           they seek to establish a stronger presence worldwide.


           Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help us develop the best
           possible environment for our men's and women's players, coaches and support staff for years to come. Our
           training centre is a big part of our people's lives. It's not just about working hard on the pitches, but also working
           in our office spaces, learning, relaxing and spending time with teammates, colleagues and their families. We are
           building a winning team and a winning culture; attention to detail is very important and it's crucial that our people


      https://smb.beauregardnews.com/article/Sobha-Realty-acquires-first-ever-naming-rights-renames-Arsenal-FC-training-ground-to-Sobha-Realty-Traini…  1/2
   651   652   653   654   655   656   657   658   659   660   661