Page 656 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/8/24, 4:44 PM Beauregard News | Beauregard News | Press Releases

Sobha Realty acquires

first-ever naming rights,

renames Arsenal FC

training ground to 'Sobha

Realty Training Centre'

24-7 Press Release Newswire Sunday, February 4, 2024 at 12:00pm GMT+4

DUBAI, UAE, February 04, 2024 /24-7PressRelease/ -- Arsenal and Sobha Realty have today announced a new
long-term vision for their partnership which will see the Dubai-based luxury real estate developer becoming the
club's first ever training ground naming rights partner, and the training ground being renamed as Sobha Realty
Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the official training kit
sleeve partner for the club's men's and women's teams.

The partnership will see Arsenal benefit from Sobha Realty's unrivalled expertise in property and real estate to
explore the development opportunities at the club's training ground.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly global real estate player to
life, with expansion plans in the UK and US in addition to helping the brand Sobha become more recognisable
amongst its target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic business with big ambitions.
We're excited to build on our partnership and tap into their extensive knowledge in property development. Their
unrivalled experience will help us understand and explore the opportunities available to us, ensuring we're
always moving forward with world-class facilities for the future.

"Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships which
support the objectives of both Arsenal and our partner. This is a groundbreaking agreement for both of us, with
Sobha becoming our first ever training ground naming rights partner, supporting their global growth ambitions as
they seek to establish a stronger presence worldwide.

Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help us develop the best
possible environment for our men's and women's players, coaches and support staff for years to come. Our
training centre is a big part of our people's lives. It's not just about working hard on the pitches, but also working
in our office spaces, learning, relaxing and spending time with teammates, colleagues and their families. We are
building a winning team and a winning culture; attention to detail is very important and it's crucial that our people

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