Page 901 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

ambitions. We're excited to build on our partnership and tap into their extensive knowledge in
property development. Their unrivalled experience will help us understand and explore the
opportunities available to us, ensuring we're always moving forward with world-class facilities for the
future.

"Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships
which support the objectives of both Arsenal and our partner. This is a groundbreaking agreement for
both of us, with Sobha becoming our first ever training ground naming rights partner, supporting their
global growth ambitions as they seek to establish a stronger presence worldwide.

Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help us develop the
best possible environment for our men's and women's players, coaches and support staff for years to
come. Our training centre is a big part of our people's lives. It's not just about working hard on the
pitches, but also working in our office spaces, learning, relaxing and spending time with teammates,
colleagues and their families. We are building a winning team and a winning culture; attention to detail
is very important and it's crucial that our people have the right conditions to prepare well and perform
at their best."

Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to establish robust
partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos. From
securing the naming rights at The WM club to becoming a Principal Partner and renaming the club's
training ground as "Sobha Realty Training Centre", highlights the evolution of our collaborations and
our commitment to fostering excellence.

"Together, we seek to leave a lasting legacy and make a significant impact that goes beyond
sponsorship. This collaboration represents our commitment to quality, expansion and innovation, not
just in the US and the UK, but on an international scale. Our global targets complement Arsenal's
remarkable legacy and together we aim to explore new horizons."

Francis Alfred, Managing Director of Sobha Realty, said: "We are delighted to extend our partnership
with Arsenal to new heights by securing this landmark naming rights under which the club's training
ground will be renamed Sobha Realty Training Centre.

"The agreement highlights our steadfast commitment towards promoting excellence in both real
estate and sports, as it paves new paths of development for both Sobha Realty and Arsenal. As the
first-ever naming rights partner of Arsenal's training ground, we seek to leverage our extensive
experience in the field of real estate development to create an ideal environment for players and staff.
The partnership exemplifies our robust commercial strategy and efforts to establish a stronger
presence in international markets."

https://smb.natchezdemocrat.com/article/Sobha-Realty-acquires-first-ever-naming-rights-
renames-Arsenal-FC-training-ground-to-Sobha-Realty-Training-
Centre?storyId=65bf4aa22e244700084389cd