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7/23/25, 10:14 AM Ajman University Launches Masar Career Excellence A First-of-Its-Kind Model in UAE Higher Education - Middle East Business N…
Ajman University Launches Masar Career

Excellence A First-of-Its-Kind Model in UAE

Higher Education

July 22, 2025

Ajman University has launched Masar Career Excellence, a pioneering model that redefines how

universities in the UAE prepare students for the future of work. As the first framework of its
kind in the country’s higher education sector, Masar goes beyond the scope of a traditional
career services office. It offers an integrated, future-focused approach to student development,

aligning academic experience with real-world readiness from day one through life after
graduation.

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Rooted in the Arabic word رﺎﺴﻣ (masar), meaning the path, Masar Career Excellence is
designed to accompany students and alumni through every stage of their academic and

professional development. From early career orientation and skills training to long-term
mentoring, employer engagement, and alumni networking, Masar offers a cohesive and holistic
experience that empowers students to align their aspirations with real-world opportunities.

Commenting on this innovative initiative, Dr. Karim Seghir, Chancellor of Ajman University,

stated: “Masar embodies Ajman University’s belief that preparing students for the future
requires more than academic excellence. It calls for an environment where purpose, reflection,

and real-world engagement are embedded into the educational experience. Through this
model, we aim to graduate individuals who are not only capable professionals, but also

thoughtful leaders with a deep sense of responsibility to society.”

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