Page 12 - MOS PR REPORT - JUNE 2025
P. 12
Press Release
Ministry of Sports holds its first of the ‘Customer Councils’
of 2025 to enhance sports services in line with customers’
expectations
United Arab Emirates, Wednesday, 25 June 2025- The Ministry of Sports held its first of the
“Customer Councils” of 2025, under the Zero Bureaucracy Program. This reflects the Ministry’s
commitment to improving government services and boosting operational efficiency across the
sports sector.
The session was attended by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, and H.E.
Ghanim Mubarak El-Hajeri, Undersecretary of the Ministry of Sports, alongside more than 40
representatives of national sports federations. The Council reflected the Ministry of Sport’s
dedication to strengthening partnerships with relevant entities within the national sports ecosystem
and supporting government directives to prioritise customers while designing and developing
services. This aligns with the objectives of the ‘We the UAE 2031’ vision, which aims to position
the UAE as one of the world’s most efficient and leading governments.
H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, emphasized that organizing the first
Customer Council for 2025 reflects the Ministry’s commitment to involving customers in the
development of sports services. He stated: "At the Ministry of Sports, we operate according to a
participatory approach based on innovation, integration, and flexibility. We believe that true
development begins with the customer, who is best positioned to identify challenges and propose
practical solutions based on their daily experience. In this context, Customer Councils serve as a
key tool for direct engagement, identifying areas for improvement, and adopting proposals that
simplify procedures and reduce administrative burdens on customers, in alignment with the 'Zero
Bureaucracy' program, thereby contributing to the UAE Government's journey toward global
leadership in delivering services that meet and exceed customer expectations."
