Page 13 - MOS PR REPORT - JUNE 2025

Press Release

H.E. added: "In the same vein, we recently launched the 'Sportifai' digital transformation platform,

which primarily aims to digitize processes and accelerate their completion to facilitate access to
services. The platform also provides data to all sports entities in the country and connects them

within a unified ecosystem, utilizing the latest technologies based on artificial intelligence and

precise data. Through this integration of direct engagement and digital transformation, we aim to
offer a seamless, equitable, and flexible experience for all users, while also enhancing service

efficiency to support the future of Emirati sports."

Sportifai is the national platform launched by the Ministry of Sports to strengthen governance

across the entire sports sector and to offer smart services that simplify the customer journey by
reducing unnecessary documentation and requirements for obtaining services. It connects athletes

and sports entities through a comprehensive digital ecosystem that includes academies,
federations, clubs, and schools. The platform also serves as the digital incubator for several other

platforms and services, including the "Talent Committee" platform, which tracks athletes' journeys

from early stages to elite professionalism, along with other integrated services that will empower
federations both technically and administratively.

The ‘Customer Councils’ is one of several innovative government tools designed to enhance
communication with stakeholders. It provides an open and inclusive platform for exchanging

ideas, addressing challenges, and identifying development opportunities that support the evolution
of the sports service landscape, improve and accelerate procedures, and increase partner and

stakeholder satisfaction.

Following the Council, dedicated teams within the Ministry of Sports responsible for service

development and bureaucracy reduction began reviewing the proposals and feedback submitted
by federation representatives. These are being prioritised for implementation to support

operational excellence and raise service quality across the board.

These Councils are part of the Ministry’s wider efforts to enhance user experiences, streamline

administrative procedures, reduce documentation, and expand access to efficient, tech-enabled