Page 3 - KAEC PR REPORT - MAY 2024
P. 3
PR REPORT
KAEC
May 2024
1 Press Release was issued for KAEC
7 Content Development were made for KAEC
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 247,300
*Arabic Total Value of Spend 1:4 AED 989,200
English Total AED 469,600
*English Total Value of Spend 1:4 AED 1,878,400
TOTAL AED 2,867,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
