Page 20 - ABCC - Workshop & Networking event 2023

3/2/23, 3:20 PM Business News

A R A B B U SIN ESS N EWS L e a d in g Bu sin e ss Ne ws we b sit e in t h e M id d le Ea st

 3/ 2/ 2023 Abo ut Co nt act

Brazil promoted halal networking in UAE

 0 2 /0 3 /2 0 2 3

The event seeks to promote Brazilian companies in the halal market globally

March 0 1 , 2 0 2 3 - The Arab B razi l i an Cham ber of Com m erce (AB CC) and the B razi l i an Trade and Inv estm ent Prom oti on Agency (Apex B rasi l )
co- organi sed a netw ork i ng ev ent to prom ote B razi l i an hal al products i n the Uni ted Arab Em i rates (UAE) as part of the "Hal al do B rasi l "

proj ect. The ev ent, w hi ch ai m ed to i ncrease B razi l i an com pani es' parti ci pati on i n the gl obal hal al m ark et, brought together busi ness l eaders
from Arab countri es and B razi l .

Top busi ness l eaders and gov ernm ent oì ci al s - i ncl udi ng Carl os Goul art, Secretary of Agri cul tural D efence of the B razi l i an Mi ni stry of
Agri cul ture and L i v estock , El i ana Z ugai b, Chargée d’ Aéai res of the Em bassy of B razi l i n the UAE, as w el l as B razi l i an and Arab entrepreneurs,
attended the ev ent, w hi ch i ncl uded a di nner. Saudi Arabi an dates com pani es and B razi l i an ê rm s that trade and ex port products such as

bev erages to Arab countri es w ere al so present at the di nner, w hi ch featured B razi l i an barbecue.
The openi ng cerem ony i ncl uded speeches from sev eral ex ecuti v es, i ncl udi ng Tati ana Ri era, Chi ef O perati ng O ì cer of the Apex B rasi l , D ubai ,

w ho noted that the “Hal al do B rasi l ” proj ect w oul d rei nforce operati ons across the Mi ddl e East and Isl am i c countri es that requi re hal al
certi ê cati on. “W e hav e gathered here to cel ebrate a new step i n the rel ati onshi p betw een the AB CC and Apex B rasi l . Thi s partnershi p w i l l

further strengthen the presence of B razi l i an hal al products i n the UAE, ” she sai d.
El i ana Z ugai b, Chargée d’ Aéai res of the Em bassy of B razi l i n the UAE, em phasi sed that the ev ent prov i ded a si gni ê cant opportuni ty for

busi nesses to ex pand thei r netw ork s, especi al l y gi v en that the UAE w as hosti ng Gul food, the regi on's l argest food and bev erage sector
show . Z ugai b al so hi ghl i ghted B razi l 's potenti al to m ak e si gni ê cant achi ev em ents at the show as a m aj or producer and ex porter of hal al
food. “Thi s ev ent w i l l open up new hal al busi ness prospects and enhance product v al ue, ” she added.

D uri ng the ev ent, the B razi l i an Associ ati on of Ani m al Protei ns (AB PA) l aunched a book that serv es as a gui de for com pani es seek i ng hal al
certi ê cati on. Ri cardo Santi n, Presi dent of AB PA, stated that the book w as i ntended to ex pl ai n the steps and procedures the B razi l i an traders

m ust tak e to get the certi ê cati on and prosper i n the Arab countri es.
Gl obal l y , B razi l i s the top ex porter of hal al protei n. The accredi tati on necessi tates a num ber of changes i n the part of the com pani es. “W e

are ready to face these chal l enges, ” concl uded Antôni o Jorge Cam ardel l i , Presi dent of the B razi l i an B eef Ex porters Associ ati on (AB IEC).
Hal al do B rasi l

Meanw hi l e, Tam er Mansour, the Secretary - General and CEO of the AB CC, hi ghl i ghted that the “Hal al do B rasi l ” proj ect ai m s to boost the
country ’ s ex port busi ness bey ond the protei n sector. “The proj ect i s trul y ground- break i ng. It can trai n those busi nesses w ho w ant to
v enture i nto the hal al m ark et and hi ghl i ght the si gni ê cance of B razi l i n the hal al food i ndustry . B razi l doesn’ t w ant to l i m i t i ts busi ness to

protei n onl y , w e ai m to see al l of our i tem s w i th hal al certi ê cati on on the shel v es, dem onstrati ng our dedi cati on, ” he added.
Estev ão Carv al ho, Strategi c Proj ects adv i sor of the AB CC, ex pl ai ned the procedures of the “Hal al do B rasi l ” proj ect by di v i di ng i t i nto

di éerent stages. “The proj ect’ s eéorts w i l l i ncl ude dev el opi ng and shari ng certi ê cati on k now l edge, oéeri ng trai ni ng and adm i ni steri ng the
trade i tsel f, and assi sti ng busi nesses i n obtai ni ng the hal al qual i ê cati on, ” he added.
About Hal al do B rasi l

Hal al do B rasi l i s a proj ect by the Arab B razi l i an Cham ber of Com m erce (AB CC) i n partnershi p w i th the B razi l i an Trade and Inv estm ent
Prom oti on Agency (Apex B rasi l ) w hi ch ai m s to boost the w orl dw i de presence of hal al - certi ê ed i ndustri es i n the gl obal m ark et, prom oti ng 

B razi l i an ex port cul ture to Isl am i c and non- Isl am i c countri es through a proj ect to foster i nternati onal busi ness.
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