Page 15 - ABCC - Workshop & Networking event 2023

3/2/23, 3:19 PM Brazil promoted halal networking in UAE

Top business leaders and government officials - including Carlos Goulart, Secretary of Agricultural Defence
of the Brazilian Ministry of Agriculture and Livestock, Eliana Zugaib, Chargée d’Affaires of the Embassy of
Brazil in the UAE, as well as Brazilian and Arab entrepreneurs, attended the event, which included a dinner.

Saudi Arabian dates companies and Brazilian firms that trade and export products such as beverages to
Arab countries were also present at the dinner, which featured Brazilian barbecue.

The opening ceremony included speeches from several executives, including Tatiana Riera, Chief
Operating Officer of the ApexBrasil, Dubai, who noted that the “Halal do Brasil” project would reinforce

operations across the Middle East and Islamic countries that require halal certification. “We have gathered
here to celebrate a new step in the relationship between the ABCC and ApexBrasil. This partnership will
further strengthen the presence of Brazilian halal products in the UAE,” she said.

Eliana Zugaib, Chargée d’Affaires of the Embassy of Brazil in the UAE, emphasised that the event provided
a significant opportunity for businesses to expand their networks, especially given that the UAE was hosting

Gulfood, the region's largest food and beverage sector show. Zugaib also highlighted Brazil's potential to
make significant achievements at the show as a major producer and exporter of halal food. “This event will
open up new halal business prospects and enhance product value,” she added.

During the event, the Brazilian Association of Animal Proteins (ABPA) launched a book that serves as a

guide for companies seeking halal certification. Ricardo Santin, President of ABPA, stated that the book
was intended to explain the steps and procedures the Brazilian traders must take to get the certification and
prosper in the Arab countries.

Globally, Brazil is the top exporter of halal protein. The accreditation necessitates a number of changes in
the part of the companies. “We are ready to face these challenges,” concluded Antônio Jorge Camardelli,

President of the Brazilian Beef Exporters Association (ABIEC).

Halal do Brasil

Meanwhile, Tamer Mansour, the Secretary-General and CEO of the ABCC, highlighted that the “Halal do
Brasil” project aims to boost the country’s export business beyond the protein sector. “The project is truly

ground-breaking. It can train those businesses who want to venture into the halal market and highlight the
significance of Brazil in the halal food industry. Brazil doesn’t want to limit its business to protein only, we aim
to see all of our items with halal certification on the shelves, demonstrating our dedication,” he added.

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