Page 10 - ABCC - Workshop & Networking event 2023

Press Release

As part of Halal do Brasil Project

Arab Brazilian Chamber of Commerce organises workshop

on halal market

February 27, 2023- The Arab-Brazilian Chamber of Commerce (ABCC), together with the
Brazilian Trade and Investment Promotion Agency (ApexBrasil), hosted a workshop titled ‘How
Halal Will Boost the Internationalization of Your Brand?’ recently, at the Conrad Hotel, Dubai.
The workshop highlighted the significance of halal certification for Brazilian companies to
penetrate the Arab market. This was organised on the sidelines of the Gulfood, the largest food
and beverage exhibition in the world being held from February 20 to 24, 2023, at the Dubai World
Trade Centre.

Both entities brought together over 40 Brazilian food exporting companies in this workshop, which
was led by a group of professionally qualified, international Halal certifiers. The primary objective
of the workshop was to shed light on the added value that halal certification brings to Brazilian

companies, enabling them to penetrate the markets of Islamic countries. It also highlighted the
market’s significance in the international business landscape. Furthermore, the workshop also
provided an ideal opportunity for companies to learn more about the halal market and its
requirements for gaining the certification, through several lectures.

The global market for halal products is expanding due to the growing Muslim population and
economies. This, along with the trust in halal-certified products is creating more innovative
opportunities in the market. The workshop covered this topic along with how the certification
verifies a product is suitable for consumption, and raised awareness about the value this
accreditation brings for businesses across various industries.

Furthermore, the ABCC also aimed to detail the operations of the halal system and identified the
elements that contribute to the growth of the sector. One of these factors is the growing Muslim
populace, which is expected to increase in the coming years in the Gulf Cooperation Council
(GCC). Another factor is the economic growth of Muslim-majority countries, which is expanding
at a faster rate than the global average.