Page 27 - ABCC - Workshop & Networking event 2023

Arab Brazilian Chamber of

Commerce organises workshop on

halal market

LATEST NEWS, NEWS February 28, 2023February 28, 2023 News

The Arab-Brazilian Chamber of Commerce (ABCC), together with the Brazilian Trade and
Investment Promotion Agency (ApexBrasil), hosted a workshop titled ‘How Halal Will Boost the
Internationalization of Your Brand?’ recently, at the Conrad Hotel, Dubai. The workshop
highlighted the significance of halal certification for Brazilian companies to penetrate the Arab
market. This was organised on the sidelines of the Gulfood, the largest food and beverage
exhibition in the world being held from February 20 to 24, 2023, at the Dubai World Trade
Centre.

Both entities brought together over 40 Brazilian food exporting companies in this workshop,
which was led by a group of professionally qualified, international Halal certifiers. The primary
objective of the workshop was to shed light on the added value that halal certification brings to
Brazilian companies, enabling them to penetrate the markets of Islamic countries. It also
highlighted the market’s significance in the international business landscape. Furthermore, the
workshop also provided an ideal opportunity for companies to learn more about the halal market
and its requirements for gaining the certification, through several lectures.

The global market for halal products is expanding due to the growing Muslim population and
economies. This, along with the trust in halal-certified products is creating more innovative
opportunities in the market. The workshop covered this topic along with how the certification
verifies a product is suitable for consumption, and raised awareness about the value this
accreditation brings for businesses across various industries.

Furthermore, the ABCC also aimed to detail the operations of the halal system and identified the
elements that contribute to the growth of the sector. One of these factors is the growing Muslim
populace, which is expected to increase in the coming years in the Gulf Cooperation Council
(GCC). Another factor is the economic growth of Muslim-majority countries, which is expanding
at a faster rate than the global average.

Tamer Mansour, Secretary General and CEO of the ABCC highlighted the importance of
expanding the reach of halal in Brazil outside beef and poultry, two products in which Brazil is
already the world’s top producer and exporter. Paula Soares, Manager of ApexBrasil’s
Agribusiness spoke at the event’s opening, and Rafael Solimeo, Head of the ABCC
International Office in Dubai, gave the closing remarks for the event.

Ashraf El Tanbouly, CEO of the Islamic Chamber of Halal Services (ICHS) stated that there are
several possibilities in the halal industry. “The halal industry is a high-potential avenue.
Therefore, it is imperative to bring producers and traders together to explore opportunities in the
sector and build meaningful relationships as well as strategies that accelerate growth in the
industry.
Safi emphasised the significance of the Halal do Brasil initiative, which focuses mainly on assist
Brazilian companies to enter the halal market. “We believe that the Halal do Brasil project holds

https://www.bizpreneurme.com/arab-brazilian-chamber-of-commerce-organises-workshop-on-halal-
market/