Page 30 - ABCC - Workshop & Networking event 2023

verifies a product is suitable for consumption, and raised awareness about the value this
accreditation brings for businesses across various industries.

Brazilian food exporters
The workshop titled ‘How Halal Will Boost the Internationalisation of Your Brand?’ brought
together over 40 Brazilian food exporting companies, which was led by a group of professionally
qualified, international Halal certifiers.

Furthermore, the ABCC also aimed to detail the operations of the halal system and identified the
elements that contribute to the growth of the sector.

One of these factors is the growing Muslim populace, which is expected to increase in the
coming years in the Gulf Cooperation Council (GCC). Another factor is the economic growth of
Muslim-majority countries, which is expanding at a faster rate than the global average.

Tamer Mansour, Secretary General and CEO of the ABCC highlighted the importance of
expanding the reach of halal in Brazil outside beef and poultry, two products in which Brazil is
already the world's top producer and exporter. Paula Soares, Manager of ApexBrasil's
Agribusiness spoke at the event’s opening, and Rafael Solimeo, Head of the ABCC
International Office in Dubai, gave the closing remarks for the event.

High potential
Ashraf El Tanbouly, CEO of the Islamic Chamber of Halal Services (ICHS) stated that there are
several possibilities in the halal industry. “The halal industry is a high-potential avenue.
Therefore, it is imperative to bring producers and traders together to explore opportunities in the
sector and build meaningful relationships as well as strategies that accelerate growth in the
industry.”

Safi emphasised the significance of the Halal do Brasil initiative, which focuses mainly on assist
Brazilian companies to enter the halal market. “We believe that the Halal do Brasil project holds
paramount significance since the halal market is expected to expand and continue to thrive.
Through this project, we will continue our mission to assisting more Brazilian goods to enter the
halal market as well as help companies receive the certification,” he added.

Tarras highlighted the importance of halal goods in both industry and retail. “Through halal, the
complete productive chain expands and progresses. Even in nations that are new to the
industry, for instance like the United States, the halal business is becoming more significant and
witnessing an upward trend,” he added.

Alan Oliveira, Founder of the Pantanal Trading stated that the workshop enabled attendees to
understand the significance of the halal market. “In Brazil, we produce products such as
cosmetics, coffee, fruits etc. This workshop has enabled us to learn about the halal system and
we intend to incorporate those in our processes.”-- TradeArabia News Service

https://gulfindustryonline.com/ArticleTA/406861