Page 51 - ABCC - Workshop & Networking event 2023

Brazilian food exporters
The workshop titled ‘How Halal Will Boost the Internationalisation of Your Brand?’
brought together over 40 Brazilian food exporting companies, which was led by a group
of professionally qualified, international Halal certifiers.

Furthermore, the ABCC also aimed to detail the operations of the halal system and
identified the elements that contribute to the growth of the sector.

One of these factors is the growing Muslim populace, which is expected to increase in
the coming years in the Gulf Cooperation Council (GCC). Another factor is the
economic growth of Muslim-majority countries, which is expanding at a faster rate than
the global average.

Tamer Mansour, Secretary General and CEO of the ABCC highlighted the importance
of expanding the reach of halal in Brazil outside beef and poultry, two products in which
Brazil is already the world's top producer and exporter. Paula Soares, Manager of
ApexBrasil's Agribusiness spoke at the event’s opening, and Rafael Solimeo, Head of
the ABCC International Office in Dubai, gave the closing remarks for the event.

High potential
Ashraf El Tanbouly, CEO of the Islamic Chamber of Halal Services (ICHS) stated that
there are several possibilities in the halal industry. “The halal industry is a high-potential
avenue. Therefore, it is imperative to bring producers and traders together to explore
opportunities in the sector and build meaningful relationships as well as strategies that
accelerate growth in the industry.”

Safi emphasised the significance of the Halal do Brasil initiative, which focuses mainly
on assist Brazilian companies to enter the halal market. “We believe that the Halal do
Brasil project holds paramount significance since the halal market is expected to
expand and continue to thrive. Through this project, we will continue our mission to
assisting more Brazilian goods to enter the halal market as well as help companies
receive the certification,” he added.

Tarras highlighted the importance of halal goods in both industry and retail. “Through
halal, the complete productive chain expands and progresses. Even in nations that are
new to the industry, for instance like the United States, the halal business is becoming
more significant and witnessing an upward trend,” he added.

Alan Oliveira, Founder of the Pantanal Trading stated that the workshop enabled
attendees to understand the significance of the halal market. “In Brazil, we produce
products such as cosmetics, coffee, fruits etc. This workshop has enabled us to learn
about the halal system and we intend to incorporate those in our processes.”-
- TradeArabia News Service

http://www.gulfprojects.me/DetailsTA/406861/Workshop-focuses-on-how-turning-halal-will-aid-Brazil-
firms