Page 52 - ABCC - Workshop & Networking event 2023

2/28/23, 2:24 PM Latest News

A R A B B U SIN ESS N EWS L e a d in g Bu sin e ss Ne ws we b sit e in t h e M id d le Ea st

 2/ 28/ 2023 Abo ut Co nt act

As part of Halal do Brasil Project Arab Brazilian Chamber of

Commerce organises workshop on halal market

 2 8 /0 2 /2 0 2 3

F ebruary 2 7 , 2 0 2 3 - The Arab- B razi l i an Cham ber of Com m erce (AB CC), together w i th the B razi l i an Trade and Inv estm ent Prom oti on Agency
(Apex B rasi l ), hosted a w ork shop ti tl ed ‘ How Hal al W i l l B oost the Internati onal i zati on of Your B rand?’ recentl y , at the Conrad Hotel , D ubai .

The w ork shop hi ghl i ghted the si gni ê cance of hal al certi ê cati on for B razi l i an com pani es to penetrate the Arab m ark et. Thi s w as organi sed on
the si del i nes of the Gul food, the l argest food and bev erage ex hi bi ti on i n the w orl d bei ng hel d from F ebruary 2 0 to 2 4 , 2 0 2 3 , at the D ubai

W orl d Trade Centre.
B oth enti ti es brought together ov er 4 0 B razi l i an food ex porti ng com pani es i n thi s w ork shop, w hi ch w as l ed by a group of professi onal l y
qual i ê ed, i nternati onal Hal al certi ê ers. The pri m ary obj ecti v e of the w ork shop w as to shed l i ght on the added v al ue that hal al certi ê cati on

bri ngs to B razi l i an com pani es, enabl i ng them to penetrate the m ark ets of Isl am i c countri es. It al so hi ghl i ghted the m ark et’ s si gni ê cance i n
the i nternati onal busi ness l andscape. F urtherm ore, the w ork shop al so prov i ded an i deal opportuni ty for com pani es to l earn m ore about

the hal al m ark et and i ts requi rem ents for gai ni ng the certi ê cati on, through sev eral l ectures.
The gl obal m ark et for hal al products i s ex pandi ng due to the grow i ng Musl i m popul ati on and econom i es. Thi s, al ong w i th the trust i n hal al -
certi ê ed products i s creati ng m ore i nnov ati v e opportuni ti es i n the m ark et. The w ork shop cov ered thi s topi c al ong w i th how the certi ê cati on

v eri ê es a product i s sui tabl e for consum pti on, and rai sed aw areness about the v al ue thi s accredi tati on bri ngs for busi nesses across v ari ous
i ndustri es.

F urtherm ore, the AB CC al so ai m ed to detai l the operati ons of the hal al sy stem and i denti ê ed the el em ents that contri bute to the grow th of
the sector. O ne of these factors i s the grow i ng Musl i m popul ace, w hi ch i s ex pected to i ncrease i n the com i ng y ears i n the Gul f Cooperati on

Counci l (GCC). Another factor i s the econom i c grow th of Musl i m - m aj ori ty countri es, w hi ch i s ex pandi ng at a faster rate than the gl obal
av erage.

Tam er Mansour, Secretary General and CEO of the AB CC hi ghl i ghted the i m portance of ex pandi ng the reach of hal al i n B razi l outsi de beef
and poul try , tw o products i n w hi ch B razi l i s al ready the w orl d's top producer and ex porter. Paul a Soares, Manager of Apex B rasi l 's
Agri busi ness spok e at the ev ent’ s openi ng, and Rafael Sol i m eo, Head of the AB CC Internati onal O ì ce i n D ubai , gav e the cl osi ng rem ark s for

the ev ent.
Ashraf El Tanboul y , CEO of the Isl am i c Cham ber of Hal al Serv i ces (ICHS) stated that there are sev eral possi bi l i ti es i n the hal al i ndustry . “The

hal al i ndustry i s a hi gh- potenti al av enue. Therefore, i t i s i m perati v e to bri ng producers and traders together to ex pl ore opportuni ti es i n the
sector and bui l d m eani ngful rel ati onshi ps as w el l as strategi es that accel erate grow th i n the i ndustry .

Saê em phasi sed the si gni ê cance of the Hal al do B rasi l i ni ti ati v e, w hi ch focuses m ai nl y on assi st B razi l i an com pani es to enter the hal al
m ark et. “W e bel i ev e that the Hal al do B rasi l proj ect hol ds param ount si gni ê cance si nce the hal al m ark et i s ex pected to ex pand and conti nue

to thri v e. Through thi s proj ect, w e w i l l conti nue our m i ssi on to assi sti ng m ore B razi l i an goods to enter the hal al m ark et as w el l as hel p
com pani es recei v e the certi ê cati on, ” he added.
Tarras hi ghl i ghted the i m portance of hal al goods i n both i ndustry and retai l . “Through hal al , the com pl ete producti v e chai n ex pands and

progresses. Ev en i n nati ons that are new to the i ndustry , for i nstance l i k e the Uni ted States, the hal al busi ness i s becom i ng m ore si gni ê cant
and w i tnessi ng an upw ard trend, ” he added.

Al an O l i v ei ra, F ounder of the Pantanal Tradi ng stated that the w ork shop enabl ed attendees to understand the si gni ê cance of the hal al
m ark et. “In B razi l , w e produce products such as cosm eti cs, coéee, frui ts etc. Thi s w ork shop has enabl ed us to l earn about the hal al sy stem

https://www.arabbnews.com/english/Latest-News.asp?id=16345 1/5