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4/3/25, 3:16 PM                                    Why firms must look to the clouds, APM

        Why firms must look to the clouds, APM


        TONY TURNER* focuses on the challenges the energy organisations face in the Gulf region, and the key role of new
        technologies such as effective, digitally centred asset management in helping them to respond to those challenges.



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                 As part of OQ’s continued digitisation efforts, AssetWise APM is being integrated to develop a digital twin.


        Imagine the scenario: A major Middle East oil plant needs an important replacement part (a compressor). Spares are not available
        locally and the lead time to secure one through the traditional route would be months. Weighing up this – and the potential loss to
        production that could result without it – what does its infrastructure maintenance team do? …They charter a 747 to fly to Europe

        and collect one.

        During my 13 years based in the region, helping major energy organisations to more effectively manage and maintain their assets
        (plants, rigs, wells, pipelines, pumps and so on) and enhance their core work processes with new technologies, I regularly heard

        this story.

        Urban myth or not, it brilliantly encapsulated the challenges that the operations and maintenance teams of major energy
        infrastructure owner operators across the GCC faced.  Components had to be sourced from Europe or America and the lead time,

        due to a combination of anti-corruption procedures and manual and slow internal processes, could be many months.

        The introduction in earnest of the latest enterprise asset management and reliability technologies in the region has helped to make

        life easier for these organisations – which typically have hundreds of thousands of maintainable and interrelated assets under their
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