Page 165 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

3/4/24, 1:14 PM Sobha Realty posts record $4.2bln sales for 2023 in Dubai
After attaining this sales target in 2023, Sobha is now aspiring to achieve AED20 billion
this year, ity stated.

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Sobha Realty’s steadfast commitment to ensure utmost excellence in design,
craftsmanship, quality, and customer satisfaction, as well as timely delivery of its projects

have been key factors for the rising demand for its properties.

Last year, the company also made significant strides in establishing a robust global

presence through its marketing efforts and set out the aspiration to expand its footprint in

some key global markets.

Sobha Realty’s consistency in setting new industry standards with each of its projects,

including the newly launched Sobha Hartland-2 and Sobha Seahaven Sky Edition, has

resulted in a strong demand from the consumers.

Last year the company took a strategic initiative to introduce their first corporate brand

campaign ‘The Art Of The Detail’ which showcases the DNA of the organization, said the

statement.

As a result, Sobha realty rose up to become the 2nd most recalled brand in Dubai Real

Estate in the year, reported in a brand heath research conducted amongst real estate

intenders, it added.

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