Page 170 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

3/4/24, 1:14 PM Dubai’s Sobha Realty reports record $4.2bn of sales in 2023, sets $5.4bn target this year amid luxury property boom - Arabian Busi…
Sobha Realty’s steadfast commitment to ensure utmost excellence in design,
craftsmanship, quality, and customer satisfaction, as well as timely delivery of

its projects have been key factors for the rising demand for its properties.

The company handed over 1,819 units in the last year across two of its

completed projects, before their due date.

In view of this sales growth, the company has attained a market share of

around 10 per cent by value in Dubai during the year.

Last year, the company also made significant strides in establishing a robust

global presence through its marketing efforts and set out the aspiration to

expand its footprint in some key global markets.

Sobha Realty’s consistency in setting new industry standards with each of its

projects, including the newly launched Sobha Hartland-2 and Sobha Seahaven

Sky Edition, has resulted in a strong demand from the consumers.

Last year the company took a strategic initiative to introduce their first

corporate brand campaign “The Art Of The Detail” which showcases the DNA

of the organisation.

As a result, Sobha Realty rose up to become the second most recalled brand

in Dubai Real Estate in the year, reported in a brand heath research project

conducted among potential real estate customers.

Ravi Menon, Co-Chairman of Sobha Realty, said: “We are delighted to
conclude 2023 on a high note, attaining record-breaking sales and

establishing strategic partnerships that will shape the future of Sobha Realty.

“The exceptional growth reflects our steadfast commitment to delivering high-

quality properties. As we step into 2024, our focus remains on adapting to

evolving market trends and elevating the quality of our services, further

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