Page 516 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/13/24, 1:52 PM “Sobha Realty’s new Brand Film featuring Arsenal players is a treat to watch for supporters, showcasing the shared values betwee…
“Sobha Realty’s new Brand Film featuring

Arsenal players is a treat to watch for

supporters, showcasing the shared values

between the 2 brands”.

Staff writer

News, Real Estate February 12, 2024 No Comments

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Sobha Realty, one of the UAE’s leading luxury real estate property developers, has released an exclusive brand
film to commemorate the expansion of its collaboration with Arsenal as a new Principal Partner and the club’s
new training ground naming rights partner.

Featuring Arsenal’s Martin Ødegaard, Bukayo Saka and Jakub Kiwior, the video showcases the shared values of
Arsenal and Sobha Realty, and their commitment to excellence, which is a true synergy of Sobha’s Art of The
Detail integrating with Arsenal’s Art of Football.

The immersive brand film comes after Sobha Realty became Arsenal’s first-ever training ground naming rights
partner.

Sobha Realty Training Centre officially launched on Friday (02 Feb) and will see Arsenal benefit from Sobha
Realty’s unrivalled expertise in property and real estate to explore development opportunities at the facility.

The video exhibits the spirit of partnership and commitment between both brands, bringing precision and
passion, as well as luxury and legacy, together.

By leveraging the vast possibilities in both the real estate sector and football as a sport, Sobha Realty and Arsenal
aim to set new standards for global collaborations.

Ashish Parakh, Chief Marketing Officer of Sobha Realty, also said:

“As follow up to our principal partnership announcement, we’re thrilled to present our new brand film
showcasing the synergy between our brand essence of ‘Art of The Detail’ and Arsenal’s ‘Art of Football’. This
cinematic masterpiece epitomizes the beauty of craftsmanship and the passion of the game & showcases the
players in a Sobha home, appreciating the thoughtful design & details in a never seen before avatar. It’s a
testament to our commitment to excellence and our partnership with Arsenal. Prepare to be captivated by this
gripping film.”

Founder & CEO of Alok Nanda & Company(ANC), Alok Nanda said: “We created a unique film for a unique
partnership, one that celebrates the shared values between Sobha Realty and Arsenal. The film was titled
‘Interplay’ to reflect this intermingling of philosophies: Commitment, perfection, control, and a passion for
details. The football serves as a visual pneumonic in the film, guiding us through the detailing in the property,
and passed on through the skill of each individual Arsenal star. It’s a partnership that will take Sobha Realty to
new heights and new markets, as they expand their presence internationally.”

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