Page 517 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

Shared values highlighted in Sobha Realty's new

brand film starring Arsenal players

Posted on 2024 Feb,09

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Sobha Realty, one of the UAE’s reputed luxury real estate property developers, has launched an
exclusive brand film to commemorate the expansion of its collaboration with Arsenal as a new
Principal Partner and the club’s new training ground naming rights partner.

Featuring Arsenal’s Martin Ødegaard, Bukayo Saka and Jakub Kiwior, the video showcases the
shared values of Arsenal and Sobha Realty, and their commitment to excellence, which is a true
synergy of Sobha’s “Art of The Detail” premise integrating with Arsenal’s Art of Football.

The immersive brand film comes after Sobha Realty became Arsenal’s first-ever training ground
naming rights partner.

https://www.arabadonline.com/en/details/advertising/Shared-values-highlighted-in-Sobha-Realtys-new-
brand-film-starring-Arsenal-players