Page 564 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/6/24, 9:28 AM Sobha Realty Becomes Arsenal FC’s 1st Ever Training Ground Naming Rights Partner
the best possible environment for the men’s and women’s players, coaches, and

staff.

The partnership will also help Sobha Realty bring its vision to fruition of being a

truly global real estate player to life, with expansion plans in the UK and US in

addition to helping the brand Sobha become more recognisable amongst its target

audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: “Sobha Realty is a dynamic

business with big ambitions. We’re excited to build on our partnership and tap into
their extensive knowledge in property development. Their unrivalled experience

will help us understand and explore the opportunities available to us, ensuring

we’re always moving forward with world-class facilities for the future.

“Our exciting new deal is a strong sign of our commitment to building mutually

beneficial partnerships which support the objectives of both Arsenal and our

partner. This is a groundbreaking agreement for both of us, with Sobha

becoming our first ever training ground naming rights partner, supporting their
global growth ambitions as they seek to establish a stronger presence worldwide.

“Our new partnership shows the strength of our commercial proposition and our

ability to grow sustainably by developing commercial opportunities that can be

invested back into our club. There has never been a better time to join us on our

journey.”

Arsenal Sporting Director, Edu said: “This is a very exciting agreement that will

help us develop the best possible environment for our men’s and women’s players,
coaches and support staff for years to come. Our training centre is a big part of our

people’s lives. It’s not just about working hard on the pitches, but also working in

our office spaces, learning, relaxing and spending time with teammates,

colleagues and their families. We are building a winning team and a winning

culture; attention to detail is very important and it’s crucial that our people have the

right conditions to prepare well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha Realty, we aim to
establish robust partnerships that transcend boundaries, and our journey with

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