Page 565 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/6/24, 9:28 AM Sobha Realty Becomes Arsenal FC’s 1st Ever Training Ground Naming Rights Partner
Arsenal exemplifies this ethos. From securing the naming rights at The WM club to

becoming a Principal Partner and renaming the club’s training ground as “Sobha
Realty Training Centre”, highlights the evolution of our collaborations and our

commitment to fostering excellence.

“Together, we seek to leave a lasting legacy and make a significant impact that

goes beyond sponsorship. This collaboration represents our commitment to

quality, expansion and innovation, not just in the US and the UK, but on an

international scale. Our global targets complement Arsenal’s remarkable legacy

and together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We are delighted to

extend our partnership with Arsenal to new heights by securing this landmark

naming rights under which the club’s training ground will be renamed Sobha

Realty Training Centre.

“The agreement highlights our steadfast commitment towards promoting

excellence in both real estate and sports, as it paves new paths of development for
both Sobha Realty and Arsenal. As the first-ever naming rights partner of Arsenal’s

training ground, we seek to leverage our extensive experience in the field of real

estate development to create an ideal environment for players and staff. The

partnership exemplifies our robust commercial strategy and efforts to establish a

stronger presence in international markets.”

Arsenal and Sobha Realty first came together in September 2023 with the luxury

developer securing naming rights to The WM Club – a premium match day
hospitality suite at Emirates Stadium – which has since been redesigned and is

now known as ‘The WM Club, Presented by Sobha.’

Sobha Realty branding has also featured at men’s and women’s home fixtures at

Emirates Stadium and Meadow Park since the launch of the partnership,

supporting the property developer’s ambitions to grow their brand in the UK,

United States and around the world.

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