Page 578 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

at the club’s training ground. This supports the ambition to engineer

excellence and to create the best possible environment for the men’s and
women’s players, coaches, and staff.

The partnership will also help Sobha Realty bring its vision to fruition of being

a truly global real estate player to life, with expansion plans in the UK and US

and helping the brand Sobha become more recognisable amongst its target
audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: “Sobha Realty is a

dynamic business with big ambitions. We’re excited to build on our
partnership and tap into their extensive knowledge in property development.

Their unrivalled experience will help us understand and explore the

opportunities available to us, ensuring we’re always moving forward with

world-class facilities for the future.”

“Our exciting new deal is a strong sign of our commitment to building mutually

beneficial partnerships which support the objectives of both Arsenal and our
partner. This is a groundbreaking agreement for both of us, with Sobha

becoming our first ever training ground naming rights partner, supporting their

global growth ambitions as they seek to establish a stronger presence

worldwide.”

“Our new partnership shows the strength of our commercial proposition and
our ability to grow sustainably by developing commercial opportunities that

can be invested back into our club. There has never been a better time to join

us on our journey.”

https://www.cbnme.com/news/sobha-realty-first-ever-naming-rights-renaming-arsenal-fc-training-
ground-to-sobha-realty-training-centre/