Page 580 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
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rights partner of Arsenal’s training ground, we seek to leverage our extensive
experience in the field of real estate development to create an ideal
environment for players and staff. The partnership exemplifies our robust
commercial strategy and efforts to establish a stronger presence in
international markets.”
Arsenal and Sobha Realty first came together in September 2023 with the
luxury developer securing naming rights to The WM Club – a premium match
day hospitality suite at Emirates Stadium – which has since been redesigned
and is now known as ‘The WM Club, Presented by Sobha.’
Sobha Realty branding has also featured at men’s and women’s home fixtures
at Emirates Stadium and Meadow Park since the launch of the partnership,
supporting the property developer’s ambitions to grow their brand in the UK,
United States and around the world.
https://www.cbnme.com/news/sobha-realty-first-ever-naming-rights-renaming-arsenal-fc-training-
ground-to-sobha-realty-training-centre/