Page 589 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:29 AM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’ | UAE News …
attention to detail is very important and it’s crucial that our people
have the right conditions to prepare well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha
Realty, we aim to establish robust partnerships that transcend
boundaries, and our journey with Arsenal exemplifies this ethos.
From securing the naming rights at The WM club to becoming a
Principal Partner and renaming the club’s training ground as
“Sobha Realty Training Centre”, highlights the evolution of our
collaborations and our commitment to fostering excellence.

“Together, we seek to leave a lasting legacy and make a significant
impact that goes beyond sponsorship. This collaboration
represents our commitment to quality, expansion and innovation,
not just in the US and the UK, but on an international scale. Our
global targets complement Arsenal’s remarkable legacy and
together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We
are delighted to extend our partnership with Arsenal to new heights
by securing this landmark naming rights under which the club’s
training ground will be renamed Sobha Realty Training Centre.

“The agreement highlights our steadfast commitment towards
promoting excellence in both real estate and sports, as it paves
new paths of development for both Sobha Realty and Arsenal. As
the first-ever naming rights partner of Arsenal’s training ground, we
seek to leverage our extensive experience in the field of real
estate development to create an ideal environment for players and
staff. The partnership exemplifies our robust commercial strategy
and efforts to establish a stronger presence in international
markets.”

Arsenal and Sobha Realty first came together in September 2023
with the luxury developer securing naming rights to The WM Club
– a premium match day hospitality suite at Emirates Stadium –
which has since been redesigned and is now known as ‘The WM
Club, Presented by Sobha.’

Sobha Realty branding has also featured at men’s and women’s
home fixtures at Emirates Stadium and Meadow Park since the
launch of the partnership, supporting the property developer’s
ambitions to grow their brand in the UK, United States and around
the world.

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