Page 592 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:29 AM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’ | iHeartEmira…
working in our office spaces, learning, relaxing and spending time with teammates, colleagues

and their families. We are building a winning team and a winning culture; attention to detail is

very important and it’s crucial that our people have the right conditions to prepare well and
perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha Realty, we aim to establish

robust partnerships that transcend boundaries, and our journey with Arsenal exemplifies this
ethos. From securing the naming rights at The WM club to becoming a Principal Partner and

renaming the club’s training ground as “Sobha Realty Training Centre”, highlights the evolution

of our collaborations and our commitment to fostering excellence.

“Together, we seek to leave a lasting legacy and make a significant impact that goes beyond

sponsorship. This collaboration represents our commitment to quality, expansion and

innovation, not just in the US and the UK, but on an international scale. Our global targets
complement Arsenal’s remarkable legacy and together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We are delighted to extend our

partnership with Arsenal to new heights by securing this landmark naming rights under which
the club’s training ground will be renamed Sobha Realty Training Centre.

“The agreement highlights our steadfast commitment towards promoting excellence in both real

estate and sports, as it paves new paths of development for both Sobha Realty and Arsenal. As
the first-ever naming rights partner of Arsenal’s training ground, we seek to leverage our

extensive experience in the field of real estate development to create an ideal environment for

players and staff. The partnership exemplifies our robust commercial strategy and efforts to

establish a stronger presence in international markets.”

Arsenal and Sobha Realty first came together in September 2023 with the luxury developer

securing naming rights to The WM Club – a premium match day hospitality suite at Emirates

Stadium – which has since been redesigned and is now known as ‘The WM Club, Presented by

Sobha.’

Sobha Realty branding has also featured at men’s and women’s home fixtures at Emirates

Stadium and Meadow Park since the launch of the partnership, supporting the property

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