Page 600 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:29 AM PRESSR: Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’ — …
Francis Alfred, Managing Director of Sobha Realty, said: “We are

delighted to extend our partnership with Arsenal to new heights by

securing this landmark naming rights under which the club’s training

ground will be renamed Sobha Realty Training Centre.

“The agreement highlights our steadfast commitment towards

promoting excellence in both real estate and sports, as it paves new

paths of development for both Sobha Realty and Arsenal. As the first-

ever naming rights partner of Arsenal’s training ground, we seek to

leverage our extensive experience in the field of real estate

development to create an ideal environment for players and staff.

The partnership exemplifies our robust commercial strategy and

efforts to establish a stronger presence in international markets.”

Arsenal and Sobha Realty first came together in September 2023

with the luxury developer securing naming rights to The WM Club – a

premium match day hospitality suite at Emirates Stadium – which

has since been redesigned and is now known as ‘The WM Club,

Presented by Sobha.’

Sobha Realty branding has also featured at men’s and women’s home

fixtures at Emirates Stadium and Meadow Park since the launch of

the partnership, supporting the property developer’s ambitions to

grow their brand in the UK, United States and around the world.

For further information, please contact:

Orient Planet Group (OPG)

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