Page 604 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:29 AM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground - Middle East News 247
“Together, we seek to leave a lasting legacy and make a significant impact that goes beyond

sponsorship. This collaboration represents our commitment to quality, expansion and
innovation, not just in the US and the UK, but on an international scale. Our global targets

complement Arsenal’s remarkable legacy and together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We are delighted to extend our

partnership with Arsenal to new heights by securing this landmark naming rights under which

the club’s training ground will be renamed Sobha Realty Training Centre.

“The agreement highlights our steadfast commitment towards promoting excellence in both

real estate and sports, as it paves new paths of development for both Sobha Realty and

Arsenal. As the first-ever naming rights partner of Arsenal’s training ground, we seek to
leverage our extensive experience in the field of real estate development to create an ideal

environment for players and staff. The partnership exemplifies our robust commercial strategy

and efforts to establish a stronger presence in international markets.”

Arsenal and Sobha Realty first came together in September 2023 with the luxury developer

securing naming rights to The WM Club – a premium match day hospitality suite at Emirates

Stadium – which has since been redesigned and is now known as ‘The WM Club, Presented
by Sobha.’

Sobha Realty branding has also featured at men’s and women’s home fixtures at Emirates
Stadium and Meadow Park since the launch of the partnership, supporting the property

developer’s ambitions to grow their brand in the UK, United States and around the world.

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