Page 609 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

Arsenal Chief Commercial Officer, Juliet Slot said:

“Sobha Realty is a dynamic business with big ambitions. We’re excited to build on our partnership and
tap into their extensive knowledge in property development. Their unrivalled experience will help us
understand and explore the opportunities available to us, ensuring we’re always moving forward with
world-class facilities for the future.

“Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships
which support the objectives of both Arsenal and our partner. This is a groundbreaking agreement for
both of us, with Sobha becoming our first ever training ground naming rights partner, supporting their
global growth ambitions as they seek to establish a stronger presence worldwide.

“Our new partnership shows the strength of our commercial proposition and our ability to grow
sustainably by developing commercial opportunities that can be invested back into our club. There has
never been a better time to join us on our journey.”

Arsenal Sporting Director, Eduardo César Daud Gaspar said:

“This is a very exciting agreement that will help us develop the best possible environment for our men’s
and women’s players, coaches and support staff for years to come. Our training centre is a big part of our
people’s lives. It’s not just about working hard on the pitches, but also working in our office spaces,
learning, relaxing and spending time with teammates, colleagues and their families. We are building a
winning team and a winning culture; attention to detail is very important and it’s crucial that our people
have the right conditions to prepare well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha Realty, we aim to establish robust
partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos. From
securing the naming rights at The WM club to becoming a Principal Partner and renaming the club’s
training ground as “Sobha Realty Training Centre”, highlights the evolution of our collaborations and our
commitment to fostering excellence.

“Together, we seek to leave a lasting legacy and make a significant impact that goes beyond sponsorship.
This collaboration represents our commitment to quality, expansion and innovation, not just in the US
and the UK, but on an international scale. Our global targets complement Arsenal’s remarkable legacy
and together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We are delighted to extend our partnership
with Arsenal to new heights by securing this landmark naming rights under which the club’s training
ground will be renamed Sobha Realty Training Centre.

“The agreement highlights our steadfast commitment towards promoting excellence in both real estate
and sports, as it paves new paths of development for both Sobha Realty and Arsenal. As the first-ever
naming rights partner of Arsenal’s training ground, we seek to leverage our extensive experience in the
field of real estate development to create an ideal environment for players and staff. The partnership
exemplifies our robust commercial strategy and efforts to establish a stronger presence in international
markets.”

https://propertytime.ae/sobha-realty-acquires-first-ever-naming-rights-renames-arsenal-fc-training-
ground-to-sobha-realty-training-centre/