Page 624 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
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2/5/24, 5:01 PM Arsenal FC, Sobha Realty seal training ground naming rights agreement | SportsMint Media
The real estate company has signed on as the team’s first-ever training ground
naming rights partner. As a result, the training facility will be called Sobha Realty
Training Centre.
Moreover, under the terms of the arrangement, Sobha Realty has also been named
Arsenal’s principal partner and the official training kit sleeve partner for both the
men’s and women’s teams.
Owing to the agreement, Arsenal will be able to look into the potential for
expansion at the club’s training facility by utilising Sobha Realty’s unparalleled
property and real estate experience. This bolsters the goal of engineering
greatness and establishes the ideal atmosphere for the coaches, staff, and players,
both male and female.
Arsenal Chief Commercial Officer, Juliet Slot, said, “Sobha Realty is a
dynamic business with big ambitions. We’re excited to build on our partnership
and tap into their extensive knowledge in property development. Their unrivalled
experience will help us understand and explore the opportunities available to us,
ensuring we’re always moving forward with world-class facilities for the future.
Our exciting new deal is a strong sign of our commitment to building mutually
beneficial partnerships which support the objectives of both Arsenal and our
partner.
“This is a groundbreaking agreement for both of us, with Sobha becoming our
first ever training ground naming rights partner, supporting their global growth
ambitions as they seek to establish a stronger presence worldwide. Our new
partnership shows the strength of our commercial proposition and our ability to
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