Page 624 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
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2/5/24, 5:01 PM                  Arsenal FC, Sobha Realty seal training ground naming rights agreement | SportsMint Media
        The real estate company has signed on as the team’s first-ever training ground


        naming rights partner. As a result, the training facility will be called Sobha Realty

        Training Centre.






        Moreover, under the terms of the arrangement, Sobha Realty has also been named

        Arsenal’s principal partner and the official training kit sleeve partner for both the


        men’s and women’s teams.



        Owing to the agreement, Arsenal will be able to look into the potential for


        expansion at the club’s training facility by utilising Sobha Realty’s unparalleled

        property and real estate experience. This bolsters the goal of engineering


        greatness and establishes the ideal atmosphere for the coaches, staff, and players,

        both male and female.



        Arsenal Chief Commercial Officer, Juliet Slot, said, “Sobha Realty is a


        dynamic business with big ambitions. We’re excited to build on our partnership

        and tap into their extensive knowledge in property development. Their unrivalled


        experience will help us understand and explore the opportunities available to us,

        ensuring we’re always moving forward with world-class facilities for the future.


        Our exciting new deal is a strong sign of our commitment to building mutually


        beneficial partnerships which support the objectives of both Arsenal and our

        partner.



        “This is a groundbreaking agreement for both of us, with Sobha becoming our


        first ever training ground naming rights partner, supporting their global growth

        ambitions as they seek to establish a stronger presence worldwide. Our new


        partnership shows the strength of our commercial proposition and our ability to



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