Page 626 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 5:01 PM Arsenal FC, Sobha Realty seal training ground naming rights agreement | SportsMint Media
Realty Training Centre. The agreement highlights our steadfast commitment

towards promoting excellence in both real estate and sports, as it paves new

paths of development for both Sobha Realty and Arsenal. As the first-ever naming

rights partner of Arsenal’s training ground, we seek to leverage our extensive

experience in the field of real estate development to create an ideal environment

for players and staff.

“The partnership exemplifies our robust commercial strategy and efforts to

establish a stronger presence in international markets. Arsenal and Sobha Realty

first came together in September 2023 with the luxury developer securing naming

rights to The WM Club – a premium match day hospitality suite at Emirates

Stadium – which has since been redesigned and is now known as ‘The WM Club,

Presented by Sobha.’

Since the partnership’s inception in September 2023, Sobha Realty branding has

also been seen during home games for men and women at Meadow Park and

Emirates Stadium, helping the real estate developer’s goals to expand its brand in

the UK, the US, and internationally.

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