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2/8/24, 4:44 PM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’ | Australia H…

Sobha Realty acquires first-ever naming rights, renames Arsenal FC

training ground to ‘Sobha Realty Training Centre’

Feb 4, 2024 | Business

DUBAI, UAE, February 04, 2024 /24-7PressRelease/ — Arsenal and Sobha Realty have today announced a new long-term vision for their
partnership which will see the Dubai-based luxury real estate developer becoming the club’s first ever training ground naming rights partner, and
the training ground being renamed as Sobha Realty Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the official training kit sleeve partner for the club’s
men’s and women’s teams.

The partnership will see Arsenal benefit from Sobha Realty’s unrivalled expertise in property and real estate to explore the development
opportunities at the club’s training ground.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly global real estate player to life, with expansion plans in the
UK and US in addition to helping the brand Sobha become more recognisable amongst its target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: “Sobha Realty is a dynamic business with big ambitions. We’re excited to build on our
partnership and tap into their extensive knowledge in property development. Their unrivalled experience will help us understand and explore the
opportunities available to us, ensuring we’re always moving forward with world-class facilities for the future.

“Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships which support the objectives of both
Arsenal and our partner. This is a groundbreaking agreement for both of us, with Sobha becoming our first ever training ground naming rights
partner, supporting their global growth ambitions as they seek to establish a stronger presence worldwide.

Arsenal Sporting Director, Edu said: “This is a very exciting agreement that will help us develop the best possible environment for our men’s and
women’s players, coaches and support staff for years to come. Our training centre is a big part of our people’s lives. It’s not just about working
hard on the pitches, but also working in our office spaces, learning, relaxing and spending time with teammates, colleagues and their families.
We are building a winning team and a winning culture; attention to detail is very important and it’s crucial that our people have the right
conditions to prepare well and perform at their best.”
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