Page 726 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/8/24, 4:54 PM Sobha Realty acquires first-ever naming rights, renames Arsenal - Today's Hits Current 94.3
"Our exciting new deal is a strong sign of our commitment to building mutually

beneficial partnerships which support the objectives of both Arsenal and our

partner. This is a groundbreaking agreement for both of us, with Sobha

becoming our first ever training ground naming rights partner, supporting their

global growth ambitions as they seek to establish a stronger presence

worldwide.

Arsenal Sporting Director, Edu said: "This is a very exciting agreement that

will help us develop the best possible environment for our men's and women's

players, coaches and support staff for years to come. Our training centre is a

big part of our people's lives. It's not just about working hard on the pitches,

but also working in our office spaces, learning, relaxing and spending time

with teammates, colleagues and their families. We are building a winning

team and a winning culture; attention to detail is very important and it's crucial

that our people have the right conditions to prepare well and perform at their

best."

Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to

establish robust partnerships that transcend boundaries, and our journey with

Arsenal exemplifies this ethos. From securing the naming rights at The WM

club to becoming a Principal Partner and renaming the club's training ground

as "Sobha Realty Training Centre", highlights the evolution of our

collaborations and our commitment to fostering excellence.

"Together, we seek to leave a lasting legacy and make a significant impact

that goes beyond sponsorship. This collaboration represents our commitment

to quality, expansion and innovation, not just in the US and the UK, but on an

international scale. Our global targets complement Arsenal's remarkable

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