Page 727 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
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2/8/24, 4:54 PM Sobha Realty acquires first-ever naming rights, renames Arsenal - Today's Hits Current 94.3
legacy and together we aim to explore new horizons."
Francis Alfred, Managing Director of Sobha Realty, said: "We are delighted to
extend our partnership with Arsenal to new heights by securing this landmark
naming rights under which the club's training ground will be renamed Sobha
Realty Training Centre.
"The agreement highlights our steadfast commitment towards promoting
excellence in both real estate and sports, as it paves new paths of
development for both Sobha Realty and Arsenal. As the first-ever naming
rights partner of Arsenal's training ground, we seek to leverage our extensive
experience in the field of real estate development to create an ideal
environment for players and staff. The partnership exemplifies our robust
commercial strategy and efforts to establish a stronger presence in
international markets."
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