Page 45 - MBRF ENGLISH PR REPORT - November 2024

Press Release

Another session titled ‘The Power of Resilience’ tapped on the ideal way to build the resilient
mindset needed to achieve superior performance in life and work. Tom Otton, Founder of Create,

Ultra-Endurance Athlete, spoke about his journey with cancer during this session, explaining that
the shock of his diagnosis with the disease was a turning point in his life. He added that as he

recovered physically, he realized that the biggest change was on the psychological level. Otton
shared valuable insights on cultivating a flexible mindset to excel in both personal and professional

life. Drawing from personal experiences, the speaker explored strategies to adapt to change,
embrace challenges, and achieve superior performance.

The session ‘AI Tips and Tricks for the Everyday Life’, was presented by Rawa Al Jallad, content
creator and influencer. She shared practical insights on how to incorporate AI into daily life,

covering applications in education, sports, and health. She also provided valuable tips on
optimizing AI tools to solve everyday problems.

Al Jallad reviewed the seekall.ai search tool, an advanced solution that helps organize online

search and analysis processes, contributing to automating the collection of information and data
available in an effective and seamless way. She also introduced the writing tool ‘Diffchevher,’ which

plays a significant role in processing texts and data and handling written content. She explained

that these tools not only save time but also improve the quality of life by enhancing the accuracy
of analysis and organizing information, ultimately increasing individual productivity.

The session ‘Identifying and Executing your First AI Project’, featuring Donald Farmer, Principal of

TreeHive Strategy, included a comprehensive overview of the basics needed to start AI projects.
He discussed how to transform ideas into executable projects using AI technologies, stressing the

importance of good planning, setting clear goals, and effectively utilizing available resources to
achieve success. Farmer also highlighted the tools and methodologies that facilitate the

development of innovative solutions in this field, making AI more accessible and applicable for

beginners and entrepreneurs.

During the session titled ‘Beyond the Lens: AI-Driven Innovations in Filmmaking’, Karim Saad, a
virtual reality filmmaker, addressed the growing role of AI in filmmaking and how it can be used