Page 25 - 7X PR REPORT JUNE 2025

7/1/25, 11:16 AM Amazon UAE and 7X join forces to accelerate sustainable last-mile delivery
Read: Dubai’s JAFZA invests $24.5 million in logistics park expansion to meet surging demand

Answering the demand for everyday essentials

The initiative is designed to address the rising demand for rapid access to everyday essentials such as
groceries, personal care items, electronics, and household goods.

By placing products nearer to where people live and work, the partnership aims to reduce traffic
congestion on major roads, shorten delivery distances, and lower the environmental footprint of e-
commerce logistics.

The partnership is also aligned with the UAE’s broader vision to lead in smart logistics and sustainable
urban development. By minimizing transportation needs within cities, the collaboration supports national
efforts to cut emissions and reduce logistical inefficiencies.

7X’s logistics expertise

Tariq Al Wahedi, group CEO of 7X, commented: “At 7X, we are building a dynamic ecosystem powered
by innovative technology and continuous progress. This strategic collaboration with Amazon leverages our
extensive network through our subsidiaries to enable seamless scaling, faster fulfilment, and smarter
delivery solutions.

“As the partnership evolves, we look forward to exploring additional ways to support customer
convenience, operational efficiency, and contribute to the UAE’s digital economy and sustainability
ambitions.”

The agreement ensures everyday essentials are within faster reach of consumers, meeting the demand for
convenience without compromising environmental or social goals.

As the partnership evolves, 7X and Amazon UAE will continue to explore opportunities to scale the model
further, reinforcing their shared commitment to innovation, operational excellence, and the transformation
of last-mile delivery in the UAE.

As part of the agreement, Amazon will leverage EMX’s strategically located Dark Stores as hyperlocal fulfilment
hubs, enabling faster delivery of high-demand products to customers across the UAE

E-commerce leader

Ronaldo Mouchawar, vice president of Amazon Middle East, Africa, and Turkey, said: “7X has been our
long-standing valued partner since Amazon’s launch in the UAE, and this latest collaboration exemplifies
our shared innovative spirit. This partnership underscores the power of inter-sector collaboration,
demonstrating how logistics innovation and e-commerce expertise can converge to serve today’s digital
and online retail landscape, while supporting the UAE’s infrastructure efficiency, transportation and
sustainability goals.

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