Page 29 - HBMSU PR REPORT- NOVEMBER 2025

Press release

HBMSU Reimagines the Future of Quality in the Digital Era During World

Quality Week 2025

Virtual event highlights innovation, agility, and transformative technologies reshaping the

meaning of quality

16 November 2025 – As part of its participation in World Quality Week 2025, held under the global

theme “Quality: Think Differently,” Hamdan Bin Mohammed Smart University (HBMSU) hosted a
thought-provoking virtual event titled “AI and the Future of Quality: Insights from Experts.” The event

embodied HBMSU’s commitment to redefining the concept of quality in line with the accelerating
transformations of digital era.

The discussions challenged traditional quality paradigms and explored innovative, flexible, and forward-

looking approaches that align with the rapid pace of digital transformation. With active participation from
learners, alumni, and professionals across diverse sectors, the dialogue centred on rethinking how

excellence and institutional performance are defined and pursued in a world driven by technology and
change.

The event opened with a keynote address by Prof. Jamal Abu Rashed, Dean of the School of Business

and Quality Management at HBMSU, titled “Leading Quality in the Digital World: HBMSU’s Vision for
the Future.”

Prof. Abu Rashed highlighted the University’s regional leadership in quality education and its commitment
to learner-centred smart education models, continuous improvement, and the effective use of technology
as strategic pillars.

He emphasized the need to develop future-ready quality leaders who think with agility, rely on data-driven
decision-making, and view quality as a dynamic, sustainable mindset rather than a procedural framework.

Following the keynote, a panel discussion titled “How Transformative Technologies Are Rewriting the
Rules of Quality” brought together experts and practitioners in the fields of quality and innovation.