Page 38 - UNION PROPERTIES GENERAL REPORT - APRIL 2025

4/15/25, 10:23 AM IPS reinforces Dubai’s position as hub for real estate investment
Dubai Social Agenda 33, and the Dubai 2040 Urban Master Plan, thereby reinforcing the emirate’s
leadership as a global capital for real estate innovation and the world’s top investment destination.

These initiatives include: the ‘Real Estate i’ promotional initiative, which enhances the global visibility
of Dubai’s real estate sector through strategic partnerships with leading developers; ’She Pioneers’
which aims to strengthen women’s roles and contributions to the sustainability of the real estate
market; and the ‘Real Estate Tokenisation Project,’ positioning Dubai as the first entity in the Middle
East to adopt blockchain technologies in property registration.

The stand also highlights the ‘Tayseer’ initiative, designed to activate owners’ committees and
promote transparency in jointly owned properties, and the ‘Tamkeen’ programme, which attracts and
empowers Emirati talent to lead the future of the real estate sector. Additionally, the ‘Dubai Real
Estate Broker Programme’ expands Emiratisation opportunities within real estate brokerage.

Other initiatives include the Real Estate Investment Trusts (REIT), which aims to attract local and
international real estate investment funds; the ‘Freehold Ownership’ initiative, allowing the conversion
of 457 plots in Sheikh Zayed Road and Al Jaddaf into freehold properties for all nationalities—
boosting property value and attracting new investor segments; the ‘Strata Registration’ initiative,
which increases ownership options for Emiratis; and the ‘Real Estate Advertising Governance

Platform’, powered by AI to ensure compliance and transparency.

Finally, the ‘Real Estate Evolution Space (REES)’, initiative serves as a cutting-edge platform
designed to accelerate digital transformation and solidify Dubai’s position on the global map of

Proptech technology and AI-driven real estate solutions.

Extensive Global Participation: IPS 2025 features a prominent lineup of participating developers and

companies, including:

Danube Properties (UAE), Sobha Realty (UAE), BinGhatti Properties, Samana Group, BEYOND
Developments (UAE), Union Properties (UAE), Reportage Properties (UAE), NAR India, OKA

International Real Estate (UAE), Homzly (UAE), Ahmadyar Real Estate Development (UAE), Arsenal
East Real Estate Development (UAE), GJ Properties (UAE), MAK Developers (UAE), Amirah Living
Developer (UAE), Bin Al Sheikh Holding (UAE), The Sustainable City (UAE), and LMD Continental
Investments (UAE).

Government and regional bodies in attendance include the Ministry of Municipalities and Housing –
Kingdom of Saudi Arabia, Invest in Georgia, Ambassadori Batumi Island (Georgia), and Wujha Real
Estate – Oman. Pakistan is also strongly represented by DHA City Karachi, DHA Peshawar, and Malir
Industrial Park.

WAM

https://www.gulftoday.ae/business/2025/04/14/ips-reinforces-dubais-position-as-hub-for-real-estate-investment 3/3