Page 42 - UNION PROPERTIES GENERAL REPORT - APRIL 2025

4/15/25, 10:23 AM IPS 2025: Marwan Bin Ghalita inaugurates 21st edition with unprecedented global participation

These initiatives include the ‘Real Estate i’ promotional initiative, which enhances the global
visibility of Dubai’s real estate sector through strategic partnerships with leading developers; ‘She
Pioneers’, aimed at strengthening women’s roles and contributions to the sustainability of the real
estate market; and the ‘Real Estate Tokenization Project’, positioning Dubai as the first entity in the
Middle East to adopt blockchain technologies in property registration.

The stand also highlights the ‘Tayseer’ initiative, designed to activate owners’ committees and
promote transparency in jointly owned properties, and the ‘Tamkeen’ program, which attracts and
empowers Emirati talent to lead the future of the real estate sector. Additionally, the ‘Dubai Real
Estate Broker Program’ expands Emiratization opportunities within real estate brokerage.

Moreover, other initiatives include the Real Estate Investment Trusts (REIT), which aims to attract
local and international real estate investment funds; the ‘Freehold Ownership’ initiative, allowing
the conversion of 457 plots in Sheikh Zayed Road and Al Jaddaf into freehold properties for all
nationalities—boosting property value and attracting new investor segments; the ‘Strata
Registration’ initiative, which increases ownership options for Emiratis; and the ‘Real Estate
Advertising Governance Platform’, powered by AI to ensure compliance and transparency.

The ‘Real Estate Evolution Space (REES)’ initiative serves as a cutting-edge platform designed to
accelerate digital transformation and solidify Dubai’s position on the global map of Proptech
technology and AI-driven real estate solutions.

Read more: International Property Show 2025 launches today in Dubai with over 300 global
exhibitors

Extensive global participation at IPS 2025

IPS 2025 features a prominent lineup of participating developers and companies, including:

Danube Properties (UAE)

Sobha Realty (UAE)

BinGhatti Properties

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