Page 48 - UNION PROPERTIES GENERAL REPORT - APRIL 2025

4/15/25, 10:24 AM Marwan Ahmed Bin Ghalita inaugurates 21st edition of ‘IPS 2025’ with unprecedented global participation
2040 Urban Master Plan, thereby reinforcing the emirate’s leadership as a global capital for real estate
innovation and the world’s top investment destination.

These initiatives include: the ‘Real Estate i’ promotional initiative, which enhances the global visibility of
Dubai’s real estate sector through strategic partnerships with leading developers; ’She Pioneers’ which

aims to strengthen women’s roles and contributions to the sustainability of the real estate market; and
the ‘Real Estate Tokenisation Project,’ positioning Dubai as the first entity in the Middle East to adopt
blockchain technologies in property registration.

The stand also highlights the ‘Tayseer’ initiative, designed to activate owners’ committees and promote

transparency in jointly owned properties, and the ‘Tamkeen’ programme, which attracts and empowers
Emirati talent to lead the future of the real estate sector. Additionally, the ‘Dubai Real Estate Broker
Programme’ expands Emiratisation opportunities within real estate brokerage.

Other initiatives include the Real Estate Investment Trusts (REIT), which aims to attract local and
international real estate investment funds; the ‘Freehold Ownership’ initiative, allowing the conversion of

457 plots in Sheikh Zayed Road and Al Jaddaf into freehold properties for all nationalities—boosting
property value and attracting new investor segments; the ‘Strata Registration’ initiative, which increases
ownership options for Emiratis; and the ‘Real Estate Advertising Governance Platform’, powered by AI to
ensure compliance and transparency.

Finally, the ‘Real Estate Evolution Space (REES)’, initiative serves as a cutting-edge platform designed
to accelerate digital transformation and solidify Dubai’s position on the global map of Proptech
technology and AI-driven real estate solutions.

Extensive Global Participation

IPS 2025 features a prominent lineup of participating developers and companies, including:
Danube Properties (UAE), Sobha Realty (UAE), BinGhatti Properties, Samana Group, BEYOND

Developments (UAE), Union Properties (UAE), Reportage Properties (UAE), NAR India, OKA
International Real Estate (UAE), Homzly (UAE), Ahmadyar Real Estate Development (UAE), Arsenal
East Real Estate Development (UAE), GJ Properties (UAE), MAK Developers (UAE), Amirah Living

Developer (UAE), Bin Al Sheikh Holding (UAE), The Sustainable City (UAE), and LMD Continental
Investments (UAE).

Government and regional bodies in attendance include the Ministry of Municipalities and Housing –
Kingdom of Saudi Arabia, Invest in Georgia, Ambassadori Batumi Island (Georgia), and Wujha Real
Estate – Oman. Pakistan is also strongly represented by DHA City Karachi, DHA Peshawar, and Malir

Industrial Park.

Developers Hub: Live Showcase Programme

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