Page 16 - FDF PR REPORT - OCTOBER 2024 (ENGLISH)

Press Release

H.E. Al Rumaithi further highlighted the digital system unveiled by the Foundation during GITEX

Global 2024, which is designed to offer social support for senior citizens and residents. This smart,

responsive and integrated system consolidates all data of senior citizens, providing a proactive
customer journey based on precise data analysis. The system starts its procedures with a simple

questionnaire to assess each customer’s condition, automatically directing them to the appropriate

services based on their specific needs. An integrated profile is created for each individual, which
includes medical data, an evaluation of their economic and housing status, and a comprehensive

assessment. This streamlined approach enables FDF to better understand their needs and curate
services accordingly for each beneficiary in the next phase .

Additionally, H.E. Al Rumaithi stressed the importance of achievement indicators for services
provided to senior citizens and residents. The Foundation revealed these indicators at its pavilion

during GITEX 2024, which showed that 152,230 senior citizens and their families participated in the
social activities of Barakat Al Dar club. Furthermore, 29,716 senior citizens had their conditions

assessed from the total number of senior citizens and residents registered in the Foundation’s database.

Meanwhile, 67,762 senior citizens and their families participated in Barakat Al Dar club, and 84,468
individuals took part in its daily activities. Additionally, 6,034 senior citizens attended rehabilitation

workshops, and 39,271 senior citizens received Barkitna Card .

The Foundation continues to provide a comprehensive social, health, psychological and recreational

care, ensuring full integration of this key segment into the society and fostering a sustainable, safe and

stable life for them. By reducing their burdens, facilitating access to services and offering complete
social support, FDF improves their quality of life and empowers them to actively engage in society.

Being regarded as the blessing of the household, senior citizens are an integral part of the Emirati
society.

-Ends-

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